Everything you are.
One link.
An AI-assisted mural of your online presence — links, files, newsletter, course, demos, and products on a single address that's always you, and never expires.
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What's inside
Collections
Lists or catalogs, per Collection.
Links & files
Paste a URL or upload a download.
Identity
Avatar, bio, and socials — pinned everywhere.
Analytics
Traffic, opens, taps, downloads.
AI Coach
Three Agents that draft and sharpen.
Deep links
Each Collection — drop the URL anywhere.
What it looks like
The starting point of your online presence.
The link you hand out — and the page visitors come back to. Stack as many Collections as you like, each a list or a catalog, with its own shareable URL.
Swipe through a few — these are rendered just like the real thing.
Luna Reyes
@luna
beauty + fitness · sharing what actually works
Shop my Amazon storefront
amazon.com
This week's video: 10-minute morning routine
youtube.com
Daily skincare
My morning routine
youtube.com
The 3-product face
lunareyes.co
Every SPF, ranked
lunareyes.co
My gym bag
Lifting belt
Shaker
Wrist wraps
Travel mat
personna
Walk past a few
Examples in the wild.
Tap through. Browse a Collection. Come back, copy the shape for your own.
How it compares
Where Personna is different.
Link-in-bio tools have converged, and we'd rather say so than pretend otherwise — Linktree groups links into collections too. So here is the honest version: what differs is where your Collection URLs live, how much sits behind a paid tier, and what the AI is pointed at.
| Aspect | Personna | Linktree |
|---|---|---|
| Collection URLs | A page on your handle — /you/gym-bag | A tr.ee short link |
| Files | Upload one, visitors download it — included | Digital downloads sell through Commerce (Pro) |
| Analytics | Full dashboard, free in the alpha | Basic on Free, advanced on Pro |
| Behind a paid tier | Nothing, while the alpha runs | Scheduling (Starter), analytics and monetisation (Pro) |
| What the AI does | Audits the catalog — dead links, stale items, voice* | Generates images, thumbnails and titles |
* The three Agents are in planning, not shipped. Everything else in the Personna column works today.
Compared against Linktree's own pricing, features and help pages in August 2026. Linktree notes that its tier names and feature boundaries change often — check theirs for what's current. These rows are the differences worth knowing about, not a full audit of either product.
Seen enough? Build yours.
Get startedWhat you pin up
Anything you'd hand someone.
- Links
- URLs from anywhere on the web — your newsletter, latest video, course page, demo, repo, Substack post, Shopify, Calendly, Gumroad. Paste it; we fetch the preview image, title, and description so you don't have to.
- Files
- Resumes. Lookbooks. Ebooks. Prompt libraries. Cheat sheets. Sample tracks. Slide decks. Anything under 25 MB. Visitors get a download with the original filename.
- Bio
- Avatar, display name, the one-line who-you-are, and your socials. Pinned to the top of every page — including every Collection's deep link.
- Skills & ship list
- Projects you shipped, certs you earned, repos you maintain, demos you can hand someone. Pin them as a Collection — the portfolio without the personal-site overhead.
- Moresoon
- Products, embeds, and much more coming to the starting point of your online presence. For now, paste any URL as a link — Shopify, Stripe, Gumroad, YouTube, Spotify, X, GitHub, Hugging Face, CodeSandbox — and visitors tap through.
Built-in analytics
See what your catalog earns.
Profile views, Collection opens, link taps, file downloads — and the trend across days. See what visitors actually come for, and decide what to feature next.
- Profile traffic
- Total views and the trend across 7, 30, and 90 days. The pulse of who's actually arriving at your page.
- Collection opens
- Per-Collection view counts. Which catalogs get tapped through, which haven't been opened in a month.
- Link & file activity
- Item-by-item taps and downloads. The links earning attention, the files actually being pulled, and what's worth pinning higher.
- Moresoon
- Referrer breakdown, weekly digests, exportable reports, and deeper trends — rolling out as we open handles.
Your AI Coach · rolling out as we open handles
Your AI Coach, with specialized Agents to help you build your Personna profile.
You're the author; the Coach is the help. Three Agents draft the first version, sharpen your copy, and tell you what's gone stale — so the page stays you, without the upkeep.
Import Agent
Paste your links, LinkedIn, Instagram, or an existing Linktree. The Agent drafts your whole profile and Collections in one pass — no blank page to fill.
Copy Agent
Audits every line on your profile — link titles, descriptions, bio — for marketing fit and your own voice. Suggests rewrites; you accept or skip, field by field.
Catalog Agent
A second set of eyes on your whole catalog: dead links, stale items, collections to split or merge, what to rotate in next. It suggests — you decide.
Seen enough? Build yours.
Get startedLives outside Personna, too
Every Collection has its own URL.
Not a deep link locked inside our app — a real, shareable URL you drop in bios, descriptions, newsletters, QR codes, and email signatures. Every Collection plugs into whatever surface you already use to send people somewhere.
personna.link/your-name/collection-slug
- In your bios
- Instagram, TikTok, X, LinkedIn. Pin the Collection that matches each platform, instead of the same root link everywhere.
- In descriptions
- YouTube, podcasts, blog posts. Point a description straight at the Collection it talks about — visitors land on the exact thing, in one tap.
- In newsletters & posts
- Substack, Mailchimp, Beehiiv. Link 'Spring menu', 'Reading list', or 'Resume' right from your weekly send.
- In QR codes & signatures
- Flyers, business cards, email footers, shop windows. Any Collection is yours to print, scan, or paste.
Many lives, one product
A mural takes the shape of who pins it.
For creators
Beauty. Fitness. Travel. Food. Music. Anyone whose work is fans-facing.
- Daily skincare
- My gym bag
- Reading list
- Press kit
- The album
For indie tech creators
AI engineers, automation builders, dev educators, indie hackers building in public.
- The newsletter
- Latest video
- Cohort #4
- Open source
- Tools I use
- Prompt pack
For small businesses
One URL on the storefront window, the business card, the email signature.
- Spring menu
- Our locations
- Book a table
- Online shop
- Hours
For professionals & makers
Better than a never-updated personal site. Richer than a PDF on a forgotten cloud drive.
- Recent projects
- Resume
- Talks I've given
- Open source
- Skills
Questions
The short version.
- What is Personna?
- Personna is a personal catalog — one URL for everything you sell, share, and signal. You organize links and files into Collections that visitors can browse and deep-link, with your bio and socials pinned to every page.
- How is Personna different from Linktree?
- A Linktree-style page is a flat list of links. A Personna profile is a catalog: items live in titled Collections with their own shareable URLs, an item can be a file download rather than a link out, and an AI Coach helps you build and maintain it. You stay the author; the AI assists.
- Is Personna free?
- Everything is free during the public alpha. After that there will be a Free plan that stays free for a whole catalog, and a Pro plan when you outgrow its limits.
- Can I share files, not just links?
- Yes. Upload a PDF, preset, template, or any file up to 25 MB and it appears in your catalog as a download with its original filename.
- What is a Collection?
- A titled, ordered group of items in your catalog — Workout plans, My writing, Current campaigns. Each Collection has its own URL you can share directly, and renders as either a list or an image-forward catalog grid.
- Do I need my own domain?
- No. Your catalog lives at personna.link/yourhandle — one short URL for your bio, email signature, or business card.
Now in public alpha
Claim your handle.
Public alpha is open. Sign up and build your mural in minutes.
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